Intro to 4 Necessary Inbount Marketing Elements

I have posted that the shift from outbound to inbound marketing has been growing. Companies who part with traditional marketing methods to follow customers online stand to blow key growth metrics like marketing efficiency and sales productivity out of the water. You need to think about how to build out your marketing strategy to accommodate these new online objectives. A piecemeal approach will not suffice. Anything less than a well-planned inbound strategy will produce poor results and leave money on the table. I will post four key elements to inbound success over the next several weeks.