Inbound Content Marketing

Content marketing has become a “jungle.” There is so much content out there and it has become so time-consuming to create and then promote it. A lot of businesses, in fact, have ditched their inbound content marketing programs and have gone back to strictly outbound programs. They have decided to pay for advertising that just promotes their products and services. This is a huge mistake for several reasons. But probably the most important reason is that today’s consumers no longer respond very well to a “hard sell.” Instead, these “new” consumers are looking for information, for a relationship with a brand, and for a level of trust that influences them to buy. And research shows that price is less a factor than trust.
Nicole Boyer