Posts by admin

7-07-14
Intro to 4 Necessary Inbount Marketing Elements

Intro to 4 Necessary Inbount Marketing Elements

I have posted that the shift from outbound to inbound marketing has been growing. Companies who part with traditional marketing methods to follow customers online stand to blow key growth metrics like marketing efficiency and sales productivity out of the water. You need to think about how to build out your marketing strategy to accommodate these new online objectives....

7-07-14
Have you ever done a web search before making a purchase, choosing a restaurant or going to a movie?

Have you ever done a web search before making a purchase, choosing a restaurant or going to a movie?

• There are 100 billion searches each month • Over 82% of all product research begins with a web search • Inbound Leads have an 8X greater likelihood of closing compared to other leads. More importantly: • 70% of buyer’s view 4 or more pieces of content when making a considered purchase. • 71% of buyers trust brands that...

7-07-14
Content Marketing Tips

Content Marketing Tips

Content marketing is now a required component of Inbound Marketing SEO. And it works by engaging new and existing audiences, and encouraging sharing.Most business cite difficulty in producing fresh content. Here are some helpful tactics for staying on course with the consistent creation of content. First set a calendar for content creation strategy that will help to focus on...

6-06-14
Inbound Marketing Brings Customers to You

Inbound Marketing Brings Customers to You

Most business owners advertise their business. The major trend today is toward  Inbound Marketing. This method of Online Advertising offers several benefits, but the biggest is targeting. Targeting is the ability to show your ad to people with very specific interests — namely, people who are interested in your products and services. Other types of advertising put YOU on...

5-05-14
Constant Contact Introduces TOOLKIT

Constant Contact Introduces TOOLKIT

  Every day, Constant Contact is helping small business do more business. And now they’ve built an all-new Toolkit. It’s the one source for all your online marketing campaigns that will help you reach new customers like never before. Start a free trial today and see how it can help you. Finally, with a single login you can engage...