Posts by admin
Start 2014 with a Facebook Page
In 2014 many firms and entrepreneurs will look toward social media for new marketing opportunities. In reality they will be exploring the model of Inbound marketing which I highly endorse. Most will start with a Facebook Page. There are four basic steps necessary to success on Facebook. 1. Build your Facebook Page 2. Connect to Fans 3. Engage your...
Marketing in 2014
Make some marketing resolutions for 2014. Effective marketing should combine multiple channels. Many firms limit themselves to only email or paid search. While newer channels such as social media (Facebook) and You Tube tend to be overlooked for many reasons, not the least of which is unfamiliarity with these effective platforms. Take a look at the opportunities offered by...
How do people interact with brands they like?
2,834 US online adults ( ages 18+) were asked how do they normally interact or keep in touch with brands they like or purchase on a regular basis. 46% Join the brand’s eMail list. 34% Join the brand’s loyalty program 31% Visit the brand’s store 31% Join the brand’s maiing list 25% Browse the brands’s website 24% become a...
Baby Boomers do online research prior to purchase.
A new eMarketer report examines the digital shopping habits of baby boomers in the US. While this cohort may see themselves as young at heart, their digital behavior is distinctly reflective of an older demographic. The desktop is where digital shopping and buying is conducted, not on a smartphone while shopping.. The good news is that in May 2013...
