Posts by Skyking

USPS: Postcard Use Is Up Among Direct Marketers

Consumers may notice they’re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called “Every Door Direct Mail,” USPS says that what it first issued as “postal cards” in 1873 are still distributed in the billions each year. “Since the EDDM service was launched in 2011, USPS...

What are the benefits of Inbound Marketing ?

Many of today’s traditional marketers still use outbound marketing to reach their audiences. For message distribution, they use print media, radio, and TV advertisements. For lead generation, they use direct mail, cold calls, and email blasts. While these methods may have worked great in the past, by using tools like TIVO/DVR, email spam-blockers, and caller ID, consumers now can...

Content is King on Webstes & Blogging

In my last post I mentioned that topping the list of well-known factors used by Google to search and rank websites are: • Type of content (how relevant the data on the site is to the search terms) • Quality of content (spell check is used to separate professional sites from amateur wannabes) • Freshness of content (sites from...

What Is Your Image?

WHAT IS YOUR IMAGE – Before diving into social media for your business or organization, you should decide what kind of image you want to portray through your various social media outlets. Some argue that social media should be free and easy going, and marketers should take a casual approach. Others disagree and think users should maintain a more...

Best practices for social media marketing success

In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, and Yelp. While there’s no “one-size fits all” approach, I’ve assembled the best practices for social...