Blog

Use Constant Contact to Drive More Business

When it comes to helping you to build your brand, reach new audiences, and drive more business—you’ve got to think big. That’s why Constant Contact is more than just email marketing. Use our free intelligent Website Builder to create and publish a professional website in just minutes. Step up your clients’social media presence with Facebook and Instagram Ads that generate awareness and drive new leads,...

Inbound Content Marketing

Content marketing has become a “jungle.” There is so much content out there and it has become so time-consuming to create and then promote it. A lot of businesses, in fact, have ditched their inbound content marketing programs and have gone back to strictly outbound programs. They have decided to pay for advertising that just promotes their products and...

Holiday Marketing Guide 101

Get this Guide and drive real results for your business this holiday season. If the Holidays are an important time for your small business, there’s a good chance holiday planning is already on your mind. While you may not have all your plans finalized, or even started, you know that the next couple of months are going to go...

Why Content Goes Viral

Every day, countless new articles, videos and blogs are uploaded to the Internet. Most of these languish in relative obscurity. But a few go viral: they explode across the web, attracting the attention of hundreds of thousands (sometimes millions) of people in short order. Content that goes viral may remain in the public consciousness for days, weeks, or longer....

USPS: Postcard Use Is Up Among Direct Marketers

Consumers may notice they’re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called “Every Door Direct Mail,” USPS says that what it first issued as “postal cards” in 1873 are still distributed in the billions each year. “Since the EDDM service was launched in 2011, USPS...

What are the benefits of Inbound Marketing ?

Many of today’s traditional marketers still use outbound marketing to reach their audiences. For message distribution, they use print media, radio, and TV advertisements. For lead generation, they use direct mail, cold calls, and email blasts. While these methods may have worked great in the past, by using tools like TIVO/DVR, email spam-blockers, and caller ID, consumers now can...