Blog

15 Pinterest for Business Best Practices

  1. Promote through other channels The fastest way to jumpstart your Pinterest presence is by promoting it through other platforms. Add the Pinterest follow button to your website. Promote your presence on Pinterest through your other social networks, such as Facebook, LinkedIn, Google+, and Twitter. Consider launching a Pinterest contest and write a blog post to promote it....

Content is King on Webstes & Blogging

In my last post I mentioned that topping the list of well-known factors used by Google to search and rank websites are: • Type of content (how relevant the data on the site is to the search terms) • Quality of content (spell check is used to separate professional sites from amateur wannabes) • Freshness of content (sites from...

What Is Your Image?

WHAT IS YOUR IMAGE – Before diving into social media for your business or organization, you should decide what kind of image you want to portray through your various social media outlets. Some argue that social media should be free and easy going, and marketers should take a casual approach. Others disagree and think users should maintain a more...

Best practices for social media marketing success

In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, and Yelp. While there’s no “one-size fits all” approach, I’ve assembled the best practices for social...

Intro to 4 Necessary Inbount Marketing Elements

I have posted that the shift from outbound to inbound marketing has been growing. Companies who part with traditional marketing methods to follow customers online stand to blow key growth metrics like marketing efficiency and sales productivity out of the water. You need to think about how to build out your marketing strategy to accommodate these new online objectives....

Have you ever done a web search before making a purchase, choosing a restaurant or going to a movie?

• There are 100 billion searches each month • Over 82% of all product research begins with a web search • Inbound Leads have an 8X greater likelihood of closing compared to other leads. More importantly: • 70% of buyer’s view 4 or more pieces of content when making a considered purchase. • 71% of buyers trust brands that...