Blog
Content Marketing Tips
Content marketing is now a required component of Inbound Marketing SEO. And it works by engaging new and existing audiences, and encouraging sharing.Most business cite difficulty in producing fresh content. Here are some helpful tactics for staying on course with the consistent creation of content. First set a calendar for content creation strategy that will help to focus on...
Inbound Marketing Brings Customers to You
Most business owners advertise their business. The major trend today is toward Inbound Marketing. This method of Online Advertising offers several benefits, but the biggest is targeting. Targeting is the ability to show your ad to people with very specific interests — namely, people who are interested in your products and services. Other types of advertising put YOU on...
Constant Contact Introduces TOOLKIT
Every day, Constant Contact is helping small business do more business. And now they’ve built an all-new Toolkit. It’s the one source for all your online marketing campaigns that will help you reach new customers like never before. Start a free trial today and see how it can help you. Finally, with a single login you can engage...
Start 2014 with a Facebook Page
In 2014 many firms and entrepreneurs will look toward social media for new marketing opportunities. In reality they will be exploring the model of Inbound marketing which I highly endorse. Most will start with a Facebook Page. There are four basic steps necessary to success on Facebook. 1. Build your Facebook Page 2. Connect to Fans 3. Engage your...
Marketing in 2014
Make some marketing resolutions for 2014. Effective marketing should combine multiple channels. Many firms limit themselves to only email or paid search. While newer channels such as social media (Facebook) and You Tube tend to be overlooked for many reasons, not the least of which is unfamiliarity with these effective platforms. Take a look at the opportunities offered by...
How do people interact with brands they like?
2,834 US online adults ( ages 18+) were asked how do they normally interact or keep in touch with brands they like or purchase on a regular basis. 46% Join the brand’s eMail list. 34% Join the brand’s loyalty program 31% Visit the brand’s store 31% Join the brand’s maiing list 25% Browse the brands’s website 24% become a...