Blog
Baby Boomers do online research prior to purchase.
A new eMarketer report examines the digital shopping habits of baby boomers in the US. While this cohort may see themselves as young at heart, their digital behavior is distinctly reflective of an older demographic. The desktop is where digital shopping and buying is conducted, not on a smartphone while shopping.. The good news is that in May 2013...
Using Social Media Effectively
Social media can be used effectively to build publicity, customer collaboration, thought leadership, market research, product development, enhance SEO, lead generation, new business, customer retention, brand recognition, and trust. Blogging is the most effective tool you can use to show your customers and prospects that you are participating, you understand your industry, and your a thought leader providing insights...
Consumers research a product before buying
We direct our clients to employing inbound marketing techniques rather than outdated intrusive marketing. Significant is that today‘s consumer, both B2B and B2C, use internet and social media prior to making a purchase. In 2012, 82% researched a product before buying, with 66% even researching a low consideration product. Of those 54% primarily used digital channels. How do you...
Ramesh Kesanupalli says: Eliminate Usernames and Passwords
Instead of storing sensitive information on company servers, software engineer Ramesh Kesanupalli says:Why not get rid of usernames and passwords and store login data on customers’ PCs, smartphones, or tablets? His startup, Nok Nok Labs, has designed software that lets users record their biometric data—voice, facial features, or fingerprints—on their personal gadgets. That’s a far more secure entry key...
Increase your social media shares
Increase social media shares by adding social share buttons to individual pieces of content on your website or blog. A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound)...
What to do when you are attacked online
Have you or your business been attacked in Social Media, received a bad Yelp review? What do you do now? Social media has given a voice to anyone who wants to attack your business, and there are people out there who seem to revel in attacking for any reason — or no reason at all. If your brand gets...