How do people interact with brands they like?

2,834 US online adults ( ages 18+) were asked how do they normally interact or keep in touch with brands they like or purchase on a regular basis.

46% Join the brand’s eMail list.

34% Join the brand’s loyalty program

31% Visit the brand’s store

31% Join the brand’s maiing list

25% Browse the brands’s website

24% become a fan of the brand on Facebook