Blog
Consumers research a product before buying
We direct our clients to employing inbound marketing techniques rather than outdated intrusive marketing. Significant is that today‘s consumer, both B2B and B2C, use internet and social media prior to making a purchase. In 2012, 82% researched a product before buying, with 66% even researching a low consideration product. Of those 54% primarily used digital channels. How do you keep your product or service in front of your potential customers?
Ramesh Kesanupalli says: Eliminate Usernames and Passwords
Instead of storing sensitive information on company servers, software engineer Ramesh Kesanupalli says:Why not get rid of usernames and passwords and store login data on customers’ PCs, smartphones, or tablets? His startup, Nok Nok Labs, has designed software that lets users record their biometric data—voice, facial features, or fingerprints—on their personal gadgets. That’s a far more secure entry key than a username and alphanumeric password. When the user provides a valid match, her device connects securely to the desired website. For hackers looking to compromise that system, “they would need to steal your device, and your finger and your eye,” Kesanupalli says. “That’s not a scalable attack.”
Read MoreIncrease your social media shares
Increase social media shares by adding social share buttons to individual pieces of content on your website or blog.
A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.
Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value. To review: Quality content equals more shares equals more links equals better SEO value. Simple right?
What to do when you are attacked online
Have you or your business been attacked in Social Media, received a bad Yelp review? What do you do now?
Social media has given a voice to anyone who wants to attack your business, and there are people out there who seem to revel in attacking for any reason — or no reason at all. If your brand gets bashed in an online forum, respond publicly, honestly and as quickly as possible. Don’t even think about creating an alias; you’ll get caught, and it will cause more damage to your reputation.
First, check the facts. Is this person a customer? A former or current employee? A competitor spreading rumors? Once you know the facts, offer to resolve any issues personally via email or telephone.
If you can, take the specific discussion offline. Then, as soon as it’s resolved, go back to the site where the negative review was posted and post an honest explanation of what was done to rectify the issue. If you can’t identify the person and you’re not sure the complaint is valid, post your policy on the subject and offer to resolve the issue.
Remember what your mother said: If you can’t say something nice, don’t say anything at all. If other people post personal attacks, take the high road. Never sink to their level.
Most importantly, rally the troops. Encourage friends and satisfied customers or clients to post positive reviews. (Ideally, this happens long before the first negative posting happens. But in the real world, do it as soon as you can if you didn’t get there before a negative posting occurred.)
Reaching out to satisfied customers and asking them for permission to share their comments and experiences can transform social media into a powerful marketing tool that will have a positive impact on your bottom line. There are two parts to transforming a negative online review into a positive marketing tool – Great tips from Retail on line integration
Does your website have a Blog?
A blog is an essential part of your inbound marketing strategy. A blog makes your website more dynamic by automatically injecting new content every time a new article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for your business. More importantly you can add content yourself, you don’t have to wait for your webmaster to do it.
Are You Using Social Media
A recent Nielsen Survey showed that only 33% of buyers believe what a brand has to say about itself because people view any brand-to-buyer communication as an advertisement. As a marketer you can take advantage of this shift by adding elements of social media to your campaigns, empowering customers, prospects, and fans to become brand advocates.
Graphic Design Services
Graphic Design is an integral part of our lives.
From road signs to technical schematics, from interoffice memorandums to reference manuals and large banners; graphic design enhances transfer of knowledge and visual messages. Readability and legibility of content is enhanced by improving the visual presentation and layout of text making the message clearly evident to the viewer.
Effective graphic design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, the website, advertising and media messages.
With over 40 years of experience in the graphic, advertising and marketing industry We can help you with your design projects both large and small. We collaborate with you to create a unique company identity for online and print publishing, helping you to stand out among the crowd. We offer logo design, graphic design, brochures, business cards, letterhead and complete corporate identity packages including Facebook Pages to establish your brand in the marketplace. Our print on demand service, Sky Print Shop, allows you to print your own projects if design services are not needed.
Take a look at our portfolio to see how we have designed superior graphics, printed material and websites for our clients.
Website Design/SEOPrint On DemandConstant Contact Partner
Website Design / SEO
“A professionally designed website is critical to conduct business in the 21st century”
We build fast, interactive, great looking, websites. All of our website design projects include support to update your website. You can be confident that whatever your project demands, our web design will deliver pixel perfect designs on time and on budget.
Whether you’re selling Business to Business or Business to Customer, a Non-Profit or just want to have a great-looking website we can build it for you. If you are selling online, one product, or thousands, e-commerce solutions allow you to manage your store, add/update/delete items, and track inventory all without breaking a sweat.We use existing e-commerce shopping carts to keep development time and costs to a minimum while building an exceptional platform to sell your products. we have designed dozens of effective websites for our clients.
The Sky’s the Limit!
Our complete service package gives you website hosting and email services including gigabytes of space, plenty of bandwidth at very competitive pricing. From start to finish you can have a functional website up and flying in no time at a very reasonable cost. Take a look at our portfolio.
Graphic Design Services Print On DemandConstant Contact Partner
Print & Promotional
We have a full line of affordable printing and promotional products available plus we can offer our professional design and layout services. Take a look at our portfolio of work for our clients. We guarantee our prices are cost-competitive, just ask for a quote. Our Company UPIC is: SKYMKTG
• If you have your camera-ready artwork, we are the affordable solution for all of your printing & Promo needs.
• If you need help with your artwork we can do custom designs for you
Sky Print Shop, provides today’s business with exceptional quality printing, using revolutionary technology to reduce turn-around time. Most important of all, we specialize in reducing your printing costs with very affordable prices.
business cards
brochures
1,000 full color, two sided business cards are only $42.
1,000 full color, Tri-Fold Brochures are only $225.
We offer a full range of offset and digital printing for any print job including brochures, posters, banners, trade-show graphics, x-Frame stands, post cards, letterhead, envelopes, flyers, vehicle magnets and much more.
Visit the Sky Print Shop website for a complete list of our products
”I can’t believe the quality of the business cards and how quickly they arrived, Thanks – Manager, H&R Block”
Bow Banner
postcards
greeting cards
retractable banner-w-stand
letterhead
envelopes
posters
yard-signs
vehicle magnetsCheck out
Canopies
x-Frame Stand
- trade-show & banners
Graphic Design Services Website Design/SEOConstant Contact Partner
Constant Contact Partner
ONE TOOLKIT – One source for all your marketing
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign. And with our support you’ve always got a team behind you that’s committed to your success.
We help small to medium size organizations grow their businesses by building stronger customer relationships. More than 500,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact’s easy-to-use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online — from their email inboxes to their social networks.
The Constant Contact platform has several solutions to help Small to Medium size businesses promote their products and services.
• Newsletters and Announcements • Offers and promotions • Events and Registrations • Feedback and Surveys • Website Builder
As a Certified Constant Contact Soliution Provider we can manage your Constant Contact products and coordinate with your website and marketing messages. Seamless integration of these programs will afford you the best possible ROI.
Click the Solution Provider link to start your FREE 30 day Constant Contact trial, or CONTACT US to manage your Constant Contact services.
Graphic Design Services Website Design/SEOPrint On Demand