Using Social Media Effectively

Social media can be used effectively to build publicity, customer collaboration, thought leadership, market research, product development, enhance SEO, lead generation, new business, customer retention, brand recognition, and trust.

Blogging is the most effective tool you can use to show your customers and prospects that you are participating, you understand your industry, and your a thought leader providing insights and information.

A blog only takes a few minutes, requires 400 words once a week, and creates and invaluable platform for you and your customers / prospects to engage in meaningful dialog that builds trust; which ultimately leads to sales. Simply by publishing a weekly blog you can increase the two most weighted criteria used by all search engines; “Google Ranking” and “Inbound Links”. You get a greater SEO ranking just because you’re blogging.